Oops: 6 Tips to Avoid Direct Mail Gaffes

Have you ever received a piece of mail that prompted you to think, “Oops! I wonder what they were they thinking when they mailed me this?”

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. Reach her at (913) 341-1211.