6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017

Including cool executions from Mazda and McDonald's

McDonald's is monitoring traffic via Google. Grand Visual

Digital marketers like to talk a big game about programmatic, mobile and social advertising. And for good reason—eMarketer expects for U.S. digital advertising to make up $83 billion this year.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.