The Sitdown

Adweek brings together Facebook's sales chief with GroupM's top digital exec

After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers, it has rolled out research to convince top brands that Facebook ads move product—never mind those lousy click-through rates. Recently, Adweek sat down with Facebook’s sales chief Carolyn Everson and her friend and colleague Rob Norman, the newly named chief digital officer at GroupM, to talk about Facebook’s potential, the state of online advertising, the future of mobile, the Digital Content NewFronts, and death by click-through.