Simply Measured Debuts Facebook Insights With Ads
Social media analytics firm Simply Measured introduced its new Facebook Insights with Ads report, which gives brands a single dashboard for their owned, earned, and paid social efforts, along with compatibility with Microsoft Excel and PowerPoint.
Social media analytics firm Simply Measured introduced its new Facebook Insights with Ads report, which gives brands a single dashboard for their owned, earned, and paid social efforts, along with compatibility with Microsoft Excel and PowerPoint.
Facebook Insights with Ads simplify the process for brands wishing to attribute performance to paid or organic activity, and Product Manager Lindzee McCain offered further details in a blog post:
What we’re doing is complex, and it hasn’t been done before. Because of the intricacy and manual effort involved with stitching multiple Facebook APIs (application-programming interfaces) together (it takes one of our customers a day-and-a-half each week!), most social marketers currently report on paid media separately from the rest of their fan page performance.
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