STUDY: Top Brands On Facebook Using Hashtags, But They’re Not Increasing Engagement

The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.

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The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.

Simply Measured feels that this is an indicator that Facebook users are not yet using hashtags to discover brands’ posts.

Other findings in the analytics firm’s study of the Interbrand 100 included:

  • The longer status updates are, the less engagement typically results, but on the flip side, status updates of 50 characters or fewer did not perform well.
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