A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones

Brand's hardware on display in Droga5 work

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The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out.

A new spot for Pixel, Google's first self-branded smartphone, puts the iconic white strip front and center to show the search-engine-now-hardware company is moving closer than ever before to compete head-on with other smartphone powerhouses. (Think Apple.)

In the first film in a series created by Droga5, the search bar slowly reshapes itself from the long and narrow bar into a tall and sleek body.

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