Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Consumers are starting to see how brands tackle the pandemic in their holiday advertising. Eight months since Covid-19’s onset, more direct (and sometimes dire) messages started shifting to work that acknowledges the challenges the world faces, but with slightly softer touches. The holidays are a litmus test, and some brands are setting the tone for ads that address the issue while maintaining a hopeful note.
For its part, photo service Shutterfly saw an opportunity to take the pandemic head-on while reminding people that there is plenty of good to share even in tough moments.
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