Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand

Feel the suspense—literally

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Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising?

Tomorrow, Showtime launches a mobile ad campaign to promote the upcoming season of Homeland, which premiers Oct. 5. The ad uses a feature called tactile effects (also known as haptic technology) that uses the motors inside a phone to trigger physical vibrations while a video plays.

The promo pushes a minute-long YouTube trailer and is set up with 60 vibrations that go off during the clip's suspenseful moments.



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