Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand

Feel the suspense—literally

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising?

Tomorrow, Showtime launches a mobile ad campaign to promote the upcoming season of Homeland, which premiers Oct. 5. The ad uses a feature called tactile effects (also known as haptic technology) that uses the motors inside a phone to trigger physical vibrations while a video plays.

The promo pushes a minute-long YouTube trailer and is set up with 60 vibrations that go off during the clip's suspenseful moments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in