Should You Be Cold Calling When 'Social Selling'?

Ever notice how the argument against cold calling is actually against cold pitching? (a concept that has never worked in B2B.)

“The best cold call I ever overheard was 15 minutes of a sales development rep (SDR) discussing how the consolidation and vertical integration of the optical industry made it harder for new players to gain space on the board in the shrinking independent retailer market,” says Brandon Gracey, VP of Sales at Handshake Corp.

“If that leaves you scratching your head, it’s probably because you don’t work in the optical industry.

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