Should Verizon Data Caps Scare Mobile Startups and Advertisers?

Metered use and rich media may not mix

The age of limitless data on your smartphone may be coming to an end. Earlier this year,  Verizon Wireless executive Nicola Palmer said that unlimited data plans are "unsustainable for the industry," and the carrier said this week that it would be moving to "a more usage based model in July." In other words, you can probably expect to see a data cap on every plan.

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