Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Social media has in many ways revolutionized communication between businesses and their audiences. For financial technology and pretty much every other industry, social media is no longer just an extra step that gives you an edge over your competitors, but a must-have tool for marketing, customer service and public relations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in