Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business—targeting brands with $1 billion or less in annual revenue—with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention.
Catalina Catalyst includes a suite of online, in-store and mobile marketing and promotion platforms, as well as access to an analytics portal Catalina calls the Hub, which includes two years of purchase data relating to 505 million U.S.
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