This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer Attention

Catalina assists companies with under $1 billion in revenue

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Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business—targeting brands with $1 billion or less in annual revenue—with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention.

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