The Pros and Cons of 10 Social Shopping Trends, Part 1

In a session at this week’s Shop.org 2010 Annual Summit in Dallas, Doug Mack, CEO of the private online sales site One Kings Lane, and Kelly Mooney, president and chief experience officer at the digital marketing agency Resource Interactive, teamed up to discuss 10 innovative concepts currently being deployed by retailers to help them increase marketing effectiveness, enhance customer experiences and harness social commerce. Both presenters offered pros and cons on the concepts, and the audience weighed in as well via their mobile phones.