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Shopify’s making it easier for merchants to create ads for Facebook and Snapchat.
Along with Dynamic Ads on Facebook, the ecommerce platform is debuting a Snapchat Ads app that lets companies create Snapchat Story Ads. Additionally, merchants can sync product catalogs to the Snapchat ads manger so prices and other items update automatically and autoinstall the Snap Pixel. Shopify customers can access these new formats in Shopify’s marketing section.
“We anticipate a lot of our larger direct-to-consumers brands are going to take advantage of this Snapchat integration,” said Michael Perry, Shopify’s director of product, marketing tech.