ShipStation’s Direct Mail Gets the Job Done

With so much at stake for their business, this mail piece tries to address the prospect’s fears.

Mailer Name: ShipStation
Date Mailed: October 2015

Owned by Stamps.com, this web-based software helps companies fulfill their orders by taking care of the shipping. Or, as the slogan bluntly puts it on the front of this self-mailer, “GET SHIP DONE.” Above the tagline, an important confidence building tactic: 3 endorsements from customers of different ecommerce platforms.

A burst in the lower right corner announces the offer: a free trial and 1 month of free service.

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