Sheryl Sandberg: We 'Ruthlessly Prioritize'

Facebook's COO on phone rumors, advertising

What does Sheryl Sandberg think about former employer Google’s latest foray into social networking?

“Imitation is the highest form of flattery,” she said. “Google+ is flattering.”

During an interview with Business Insider editor-in-chief and CEO Henry Blodget at the news site’s Ignition conference Thursday, Facebook COO Sandberg said that while there may be increased competition, Facebook thinks it can find success with a tight focus on building social technology and “ruthlessly” prioritizing.

While Blodget observed that Facebook has appeared Google-like in its attempts to launch (and then, subsequently, close) trendy products, such as Groupon-type daily deals and Foursquare-esque check-ins, Sandberg said Facebook and Google couldn’t be more far apart.

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