Is Toxic Social Media Destroying Your Brand?
With social media in the branding mix, you can't let toxic rumors get out of hand.
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Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and thousands of reviews.
Those days are gone. Your advertising company has completely lost control of your brand image. For some companies, this means trouble. Others are gloriously basking in the glow of social media success.