Is Your App Idea a Million-Dollar Uber or a Zero-Dollar Dud?

We are a global, digital society, fueled by innovative ideas. Just make sure yours is a good one before mortgaging the family jewels.

If you’re planning to launch a business application, you have a lot of questions to answer. Why you should really isn’t one of them. At this point, it’s a no-brainer. Within the next few years, 5.3 billion users will own smartphones. Google conducts more than 100 billion searches every month, and more than one-half of those searches are mobile.