How Social Media Can Help You Secure Funding

Opinion: Social media or, more precisely, social proof can give you the edge you need

If you’re an entrepreneur, social media may feel like a huge waste of time and energy. Pop in for a quick post, and it’s easy to be sucked down the rabbit hole of news, politics, friends and cat videos—so many cat videos. You understand how speaking directly to customers affects your sales. Did you know it can boost your business in other ways?