How Keeping It Simple Applies to Live Social Media

Zeroing in on a few simple best practices can ensure that your next live social media campaign runs according to plan

One of the most rewarding aspects of social media is the interaction you have with consumers. But an in-market, live social media campaign provides a deeper level of instant gratification, in-the-moment results and real-time engagement. Not many channels can so quickly raise brand awareness, sway sentiment and influence audiences.