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One of the most rewarding aspects of social media is the interaction you have with consumers. But an in-market, live social media campaign provides a deeper level of instant gratification, in-the-moment results and real-time engagement. Not many channels can so quickly raise brand awareness, sway sentiment and influence audiences.
As these types of campaigns become more creative and push new boundaries—some recent examples include a live fireworks display in London, epic Super Bowl halftime contests and live Times Square broadcasts—there’s no need to be overwhelmed by the gravity of the effort.