Shelters Use Social Media Strategy to Find Homes for Pets

When you're trying to find a home for homeless animals, it's all about reach.

It was an all-caps Facebook message and accompanying photo that prompted Susan Kissell to adopt a German shepherd mix named Jimmy. The pup had spent months in a shelter in Indiana, as reported in the The Star Press, he found a home once his picture appeared on social media.

“There was something about them eyes that did it,” Kissell told the paper about her decision. But the nature post itself may have prompted her decision. “URGENT!!!!” it read.

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