Shell Just Made an Interactive Music Video Specifically for Snapchat

Gas brand extends Jennifer Hudson-led effort

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Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same song—a cover of American Author's "The Best Day of My Life"—but now it's been reformatted for Snapchat's vertical video and offers interactive features. 

A Snapchat user can switch between the six artists as they sing the tune—an experience that is designed to create a personalized soundtrack. The user can also tap the video to engage animated elements that represent Shell's #makethefuture bright energy ideas, including concepts like recycled coffee beans, windmills on busy roads and gravity employed to generate off-grid electricity.



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