For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos.
To help marketers first get a grip on its audience, the women's media company shared data from 1,622 online participants who answered questions about how they define feminism. Overall, 46 percent of women identified as a feminist. Another 32 percent weren't sure or said it depends and 22 percent of women don't consider themselves a feminist.
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