Shazam! Warner Bros. and Snapchat Created the App’s First-Ever Voice-Activated AR Lens

The movie will be released April 5

Billboards in New York's Times Square feature the Snapcode that unlocks the lens Warner Bros./Snapchat

Warner Bros. feature film Shazam! debuts in theaters April 5, and the studio teamed up with Snapchat to create the first-ever voice-activated augmented reality lens to back the movie.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.