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Warner Bros. feature film Shazam! debuts in theaters April 5, and the studio teamed up with Snapchat to create the first-ever voice-activated augmented reality lens to back the movie.
The lens will be available in over 20 global territories, including the U.K., France and Mexico. In addition, billboards in New York’s Times Square and Hollywood & Highland in Los Angeles will feature the Snapcode that unlocks the lens.
The Snapcode will appear on murals and posters, as well.
Once people on Snapchat open the lens, saying, “OK, Shazam!” will activate it and help them transform into their inner superheroes.
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