Shazam Introduces Visual Recognition to Identification Platform
With visual recognition, brands can create unique mobile experiences for consumers, activated by scanning Shazam camera logos or QR codes.
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Shazam has introduced visual recognition technology to its mobile engagement platform, which already allows users to identify content based on music and audio. With this visual update, users can scan Shazam camera logos or QR codes with their device to receive customized mobile experiences related to those objects.
Shazam has already partnered with a select group of major brands, which will utilize this technology to engage with consumers in a new way. Launch partners include The Walt Disney Company, Target, SELF and The Wall Street Journal in the U.S.,