Discovery Launches Facebook Connect Enabled Shark Week Promotion

Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.

You can watch the video below to see how my version of the video turned out but I personally found it to be pretty slick. There’s also a job listing in the video at the 56 second mark which says that Social Times Inc. is currently in need of a Founder to replace me. While there wouldn’t be someone else to place a job listing for Social Times, I thought it was a pretty catchy video. The video also dynamically produces the shark attack version of your obituary.