Sharethrough Grabs $5 Million in Funding for Native Ad Push

Video advertising platform going after premium publishers

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year over year, and Greenberg expects Sharethrough to pull in $40 million in revenue next year.