Shared Experiences and Emotions Are Driving the New Wave of Health Media

Remedy shifted from databases to emotional connections

Health Central combines feature stories and interactive pieces on chronic illnesses with detailed health information. HealthCentral

In 1996, WebMD joined the digital space and carved a unique path for health media. Anyone and everyone could look up their symptoms and self-diagnose their illnesses.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.