Best Practices for Advertising on Instagram

Opinion: Make the most of the unique opportunity presented by the visual social network

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As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business.

Among those channels are the tried-and-true stalwarts like Google and Facebook; but growing in influence and popularity is Instagram, the photo- and video-sharing social network owned by Facebook, which now has more than 2 million monthly advertisers.

While it is part of the Facebook ad network, Instagram has its own rules of engagement that separate it from its parent network.



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