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We have become a nation of bingers. Some 70 percent of us binge-watch TV and consume an average of five episodes per session, according to a recent Deloitte survey. Yet few advertisers have created binge-worthy content.
That’s a missed opportunity. Since the bingeing craze hit a few years ago, it seems like every form of media is optimized for it. Play an album on Spotify and the application will start playing a radio station based on the song.