Shake Shack Comes to Your Shack During the Coronavirus Pandemic

The ‘roadside burger stand’ teamed up with creative agency Circus Maximus

“Roadside burger stand” Shake Shack teamed up with creative agency Circus Maximus on Shake Shack at Your Shack, a social media initiative created in response to the changing business model caused by the coronavirus pandemic.

Shake Shack at Your Shack is made up of weekly episodes where Shake Shack culinary director Mark Rosati and executive chef John Karangis host cook-along videos incorporating Shake Shack core ingredients.

The first installment debuted earlier this week on the restaurant chain’s Facebook, Instagram and Twitter pages.

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