The Super Bowl Is Boring, Which Isn't Necessarily a Bad Thing

Social, sports apps and advertiser websites all see mobile spikes mid-game

In a surprising move that reflects modern viewing habits, the National Basketball Association recently announced that it is considering shortening the length of games due to the diminishing attention span of millennials.

If this sounds like a problem isolated to basketball, it isn’t.

Think about how exactly you watch the Super Bowl–maybe at a large party with family, friends, pizza and beer. What is everyone doing? Watching the game undistracted from their smartphones, tablets, and laptops?

Yeah … I didn’t think so.

Two

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in