Sexy Colonel Sanders Gets a Lifetime Movie; 20 Best Holiday Ads of 2020: Tuesday's First Things First

Plus, Nielsen has a new measurement overhaul coming

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Mario Lopez’s Colonel Sanders Has ‘A Recipe for Seduction’ in Lifetime Movie Spoof

It’s the Lifetime movie you didn’t know you needed—and yes it’s an actual movie, or a “Lifetime original mini-movie.” Mario Lopez stars as a sexy Colonel Sanders in “A Recipe for Seduction,” a 15-minute branded content gem lovingly crafted by the cable network, KFC and Wieden + Kennedy Portland. It offers everything you’d expect out of a soapy, dramatic Lifetime movie, with a side of KFC goodness.

Prepare to be seduced: Swoon over the official poster and enjoy the enthralling trailer.

20 Cinematic Holiday Ads Sparking Joy This Season

It has been an emotional year, and it’s no surprise that the world’s top brands have responded to that moment by bringing entertainment and joy to the masses in the form of their holiday ads. From the uplifting and heartfelt to the humorous and irreverent, we rounded up the most enchanting ads of the 2020 holiday season for your festive pleasure.

Watch: See story-focused and entertaining ads from John Lewis, Xfinity, Coca-Cola, Meijer, Microsoft and more.

And speaking of memorable holiday promotions: Ugly Christmas sweaters are so 2019. This year, sport one of these ugly Christmas masks from Canadian retailer Mark’s.

Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Nielsen is preparing to offer Nielsen One, a new analytics tool that will allow publishers and marketers to transact on a single metric across linear and digital platforms—a significant overhaul of its video measurement. The company says it will change the entire way the industry transacts—at least it will two years from now, when Nielsen One is actually set to roll out. 

Learn more: The new offering will show marketers total video consumption across platforms and allow for flexible segmentation.

Also in TV and streaming news: Jim Keller, formerly vp, national ad sales at Hulu, is joining Discovery Inc. as evp, digital ad sales and advanced advertising.

Publicis Taps Bob Iger, Satya Nadella and Michelle Obama to Look Ahead to 2021

Instead of its typical holiday wishes video, Publicis will host a four-day virtual event for its 80,000 employees, featuring fireside chats with the likes of Disney chairman Bob Iger, Microsoft CEO Satya Nadella and Michelle Obama. The event will also include a roadmap for 2021 and launch new initiatives that reinvent its vision and reinforce its commitment to diversity.

Oh, but there’s still a humorous video to go along with it. Watch here.

More of Today’s Top News & Highlights:

What Would Happen to the Internet If Women Coders Disappeared?

A new campaign from Girls Who Code illustrates the impact of women coders by showing how broken the internet would be if all female coders’ contributions vanished. It also emphasizes that only 25^ of computing jobs are held by women.

More of the Latest: