Seventeen magazine says they will only print special issues next year, timed around news events and “key moments” for readers as Hearst prioritizes growing its brands digitally.
“Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice, it is a resource and an ally for teens and young adults,” said a statement from a Seventeen spokesperson.
The brand will continue a “digital-first strategy” that began in 2015 to grow followers online and across social media, according to the statement. The last magazine for subscribers will be the Nov./Dec. issue.
Four special issues will be printed in 2019 and will be available on newsstands. So far a prom issue, set to go on sale Christmas Day 2018, is currently scheduled on the brand’s editorial calendar. They haven’t announced the themes or dates for any other issues.
Traffic to seventeen.com has remained at about 2 million unique visitors from September 2017 to the same time this year, according to Comscore figures. The magazine had a circulation of 1.9 million, according to a six-month average calculated by the Alliance for Audited Media over a period that ended in June.
The brand’s new print schedule was announced internally last month at the same time Hearst announced a number of sweeping changes among editors in chief at its brands, which gave many of them additional digital responsibilities in addition to managing the magazine. The changes, intended to make the digital and print staffs more cohesive, left about 30 people without positions.
The changes were made a few months after Troy Young was named president of Hearst Magazines and after he appointed Kate Lewis to chief content officer. Both rose the ranks at Hearst after holding leadership positions at Hearst Magazines Digital Media.
Meredith made a similar move as Hearst Magazines this year when it decided to print Cooking Light (to be published six times per year) and Coastal Living (publication scheduled to be determined) as specialty magazines for newsstands only.