Dan Lewis On Sesame Street In Social Media [Interview]

Are you friends with Cookie Monster on Facebook? Are you following Big Bird’s tweets? Have you subscribed to the Sesame Street YouTube channel to catch all of Elmo’s latest videos? Sesame Street is taking over the world of social media, and I had a chance to find out a little bit about the wonderfully childish campaign from Dan Lewis, Sesame Workshop’s Director of New Media Communications. Check out the interview, as well as some fun Sesame Street videos, after the jump!

Dan joined the Sesame Street team in January of this year, with the objective of creating and implementing a comprehensive strategy to leverage social media. He has been forging ahead in all areas of the social media arena, giving Sesame Street’s presence a boost on Twitter, Facebook, YouTube, Tumblr and more. I was curious to find out more about Sesame Street’s social media campaign, including who is the most popular Sesame Street character on the social web, what it’s like working with a well-known and loved brand like Sesame Street, and who the children’s show’s main audience is in the social media world. Find out what Dan had to say in the interview below: