Dan Lewis On Sesame Street In Social Media [Interview]

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Are you friends with Cookie Monster on Facebook? Are you following Big Bird’s tweets? Have you subscribed to the Sesame Street YouTube channel to catch all of Elmo’s latest videos? Sesame Street is taking over the world of social media, and I had a chance to find out a little bit about the wonderfully childish campaign from Dan Lewis, Sesame Workshop’s Director of New Media Communications. Check out the interview, as well as some fun Sesame Street videos, after the jump!

Dan joined the Sesame Street team in January of this year, with the objective of creating and implementing a comprehensive strategy to leverage social media.



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