Sephora's New Digital Campaign Is a Timely Anthem for Inclusivity

#Neverstop celebrates beauty of all kinds

Sephora wants to show that beauty doesn’t come in one shape or size.

Today the brand launches a social campaign dubbed #Neverstop that focuses on five women who all have different beauty stories. Karis, a transgender woman, explains why she likes her makeup to look natural, Morgan says that she’s learned to love her curly hair and Cynthia describes why she doesn’t dye her grey hair.

The five short vignettes are anchored by a longer 45-second film that rallies around the theme of #NeverStop, which encourages women to “never stop” being brave, rocking bold lips or standing out, “just cause you’re told,” while music from Barking Owl Music plays.

Whether or not the campaign is intended to make a political statement, the message of inspiration is particularly timely after President Donald Trump’s executive order over the weekend that temporarily bans people from seven Muslim-majority countries from entering the U.S....



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