Search Engine Optimization

SEOs: Should You Seek Continuing Education or Certification, Teach Yourself, or Hire Someone?

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges. Additionally, there are numerous certification courses offered by tool vendors and various organizations. There is also many SEOs who either learned on the job or are self-taught.

Because almost every resume for an online marketer includes a reference to SEO proficiency, the question remains how to evaluate the depth of learning and level of competency of these candidates.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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