SEO Strategies for Facebook Pages, the Complete Guide to Groups and More Recent Updates at the Facebook Marketing Bible

The Facebook Marketing Bible, June 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

  • 10 Key SEO Strategies Every Facebook Page Owner Should Know. While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans.
  • The Complete Guide to Using Facebook Groups. Groups are the oldest and simplest way to build community around your brand or company on Facebook. This is our updated guide to using Facebook Groups to draw customers, partners, and friends in conversations around your brand.
  • Facebook Page Redesign 2011: Marketing Strategies and Best Practices. In February 2011, Facebook launched its first round of major design updates and expanded features affecting Pages for businesses, brands, media, and public figures. Since then, the company has rolled out additional changes to Pages layout and functionality. We walk you through the key changes here.

About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Learn more about the June 2011 edition of the Facebook Marketing Bible at

Table of Contents excerpted from the full June 2011 Edition

Building Your Brand through Facebook Pages

  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How Your Business Should Reply To Facebook Comments
  • The Basics of Status Updates for Pages
  • Demographic Targeting for Status Updates
  • Updating Facebook Page Status Via Text
  • Receive Page Status Updates Via Text
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

More Ways to Promote Your Facebook Page

  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How to Build a Customized Facebook Landing Page Using Iframes
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Businesses Can Use Facebook’s “Recommend This Place” to Gain Exposure and Likes
  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Featured Facebook Campaigns

  • Marriott Resorts, The National Guard, Discover Boating, Bravo, Nike and More
  • T.G.I. Friday’s, State Farm Latino, Sprint, NASCAR, Honda, Olympic Paint and Bergdorf Goodman
  • Hot Wheels, New Belgium Brewing, Men’s Health and Women’s Health, Dogs, Callaway Golf and 7-Eleven
  • Subway, Samsung Televisions, Stoli Vodka, NBC & Bravo and More

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