Senior Direct Mail from Kendal-Crosslands Talks Finances
A retirement community reaches out to seniors with a direct mail campaign that broaches a difficult subject.
Mailer Name: Kendal-Crosslands Communities
Date Mailed: February 2017
Kendal-Crosslands Communities started over 40 years ago in Kennett Square, Pennsylvnia. It was the first of what are now several communities that server older Americans in the Quaker tradition in eight states.
In their marketing, many senior living options emphasize the amenities and activities there that help them maximize independence. Showcasing golf, fitness and discussion classes, as well as dining and even parties is common.
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