Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name

The brand will even send you a photo

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Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

The new billboard continues to build off Coke's name-obsessed "Share a Coke" campaign by showing fun facts about the names of people who tweet to the sign.

At the heart of the display is a microsite that Coke and Google created together to pull in facts about the 1,000 names the soda company has printed on its cans and bottles this summer.

For example, people named Ben learn that the name has starred in 1,618 movies since 1986.



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