Facebook Launches Send Dialog So Apps and Sites Can Prompt Users to Microshare

Today, Facebook launched the Send dialog, which allows apps and websites to display a prompt for users to share content by sending a Facebook Message or email, or posting to one of their Facebook Groups. The Send Dialog takes the functionality of the Send button, which lets users initiate microsharing of stable web content, and allows developers to proactively ask users to microshare as part of their app or site’s flow.

The Send dialog will help drive referral traffic to apps whose content is too private to be shared with a user’s entire friend list.

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