Direct Mail Marketing

Self-Mailers Make Great Direct Mail

Headshot of Summer Gould
By Summer Gould

Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can fold them in fun ways, too. Best of all, they are cost-effective. Color images are really important for self-mailers. Colors make your piece unique and help convey your message.

When do self-mailers work best?

  1. Sending to Consumers — Consumers like to get mailers. On the other hand, businesses tend to sift through mail before it gets to the designated person so many times, mailers are tossed before they are ever seen.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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