Self-Mailers Make Great Direct Mail

Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can fold them in fun ways, too. Best of all, they are cost-effective. Color images are really important for self-mailers. Colors make your piece unique and help convey your message.

When do self-mailers work best?

  1. Sending to Consumers — Consumers like to get mailers. On the other hand, businesses tend to sift through mail before it gets to the designated person so many times, mailers are tossed before they are ever seen.
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