Security Researchers Find New Loophole in IAB’s Ad Fraud Prevention Framework

The new technique takes advantage of in-app advertising systems.

Domain spoofers have found new ways to get around ads.txt Getty Images

Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data.

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@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.