Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data.
Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the guise of major media websites in a bid to fool the Interactive Advertising Bureau’s (IAB’s) Ads.txt authorization system, an anti-fraud measure designed to prevent this type of deception. Bad actors then take advantage of the higher prices these outlets command by loading rapid-fire ads and faking impressions.
First
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in