Secret Santa, Pinterest-Style

Idea boards will include Pins of trending gift ideas and holiday ideas, as well as input from five major brands


Pinterest is debuting its own version of Secret Santa.

Creative program lead Nancy Jeng announced in a blog post that Pinners are 35 percent more likely to buy gifts than non-Pinners, and they spend 45 percent more when they buy those gifts.

Jeng said Pinterest Secret Santa is “the ultimate personalized gift guide,” adding that it uses the social network’s application-programming interface to create custom gift idea boards based on what friends and family members have been saving.

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