Pinterest is debuting its own version of Secret Santa.
Creative program lead Nancy Jeng announced in a blog post that Pinners are 35 percent more likely to buy gifts than non-Pinners, and they spend 45 percent more when they buy those gifts.
Jeng said Pinterest Secret Santa is “the ultimate personalized gift guide,” adding that it uses the social network’s application-programming interface to create custom gift idea boards based on what friends and family members have been saving.
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