Facebook Provides Page Updates to Search Engine Yandex in Exchange for Exposure in Russia

Facebook has partnered with Yandex, Russia’s largest search engine, to index updates to Pages and show users of the search engine their Facebook notifications. The integration is not live yet, but will augment Yandex’s existing index of twitter.com, livejournal.com and Russian blog platform liveinternet.ru.

Yandex will show different Facebook content in search results than Microsoft’s Bing, which joined the Instant Personalization program this month. Bing shows Likes on search results, while Yandex will include Page updates in a similar fashion to search engines including Booshaka and Open Facebook Search. Facebook will also display a widget on the Yandex front page, providing constant exposure for the social network.