Search, Discovery, and Facebook
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(Many of these ideas came out of a conversation I had with Patrick Koppula, one of the founders of iLike. So, thanks to him and his current team at Vadver, who will quite probably do something amazing.)
There’s a lot of buzz around the internet about whether Facebook is going to start an ad network to monetize its application platform. Lookery, SocialMedia, and a few others are certainly betting that there’s a market for such a network.

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