Data

Search Data Voids and Evil Unicorns

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or relevant content in the search engine’s database. Some of the available information may be inaccurate or present a deeply troubling fringe view.

In a recent article, Michael Golebiewski labeled these as “data voids,” drawing attention to situations where searching for answers about a keyword returns content produced by a niche group with a particular agenda.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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