Scroll Hopes Its 'Anti-Programmatic' Model Will Make a Better Internet

The subscription service bypasses advertising

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Tony Haile wants to create a better internet.

The former CEO of analytics firm Chartbeat, which paved the way for the race to the pageview business model, wants to make it easy for people to read a page without getting hit over the head with display ads while also providing reliable ways for publishers to make money.

Haile is also CEO of the new service Scroll, which has attracted investment dollars from partners including Union Square Ventures, The New York Times, Axel Springer, Gannet and Samsung, and makes its debut today, running in beta for a few months.

“Everyone’s coming together on the bet that we can build a better business model,” Haile told Adweek.




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