If you are a digital ad pro and find it hard to adequately describe your expertise in job interviews—after all, spitting out words like "programmatic" and "real-time targeting" can sound pretty hollow nowadays—the Interactive Advertising Bureau may have your just what you need. Instead, you could simply state: "I am IAB certified."
The trade org today is announcing a certification program for data management that costs $500 for members and $750 for non-members.
Dubbed the IAB Digital Data Solutions Certification Program, the test-based initiative is meant to prove individuals know their stuff when it comes to data-driven practices such as programmatic buying and selling.
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